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Strategic brand management

KAPFERER, Jean-Noel

Strategic brand management Creating and sustaining brand equity long term - Ed 2 - LONDON KOGAN PAGE 2000 - 443 PAPER BINDING

ISBN: 8175541091

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-N2;P0

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