Market segmentation (Record no. 3306)
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000 -LEADER | |
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fixed length control field | 00510nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s1995 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0333637232 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MCD-N5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MCDONALD, Malcolm H |
245 ## - TITLE STATEMENT | |
Title | Market segmentation |
Remainder of title | A step-by-step approach to creating profitable market segments |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | MACMILLAN PUBLICATION |
Place of publication, distribution, etc. | NEW YORK |
Date of publication, distribution, etc. | 1995 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,272 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | DUNBAR, Ian |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 30/03/1995 | ASIAN BOOKS | £15.99 | 825.10 | 1994-95 | BOOKS | 5757 | 658.8 MCD-N5 | 4455 | 26/06/2024 | 7072.00 | 30/03/1995 | NONRECARING | Books |