Choosing the right customer (Record no. 12493)
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000 -LEADER | |
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fixed length control field | 00753npc a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2014 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SIMONS, ROBERT |
245 ## - TITLE STATEMENT | |
Title | Choosing the right customer |
Remainder of title | The first step in a winning strategy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 41-48 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15351 |
Note | M |
Host Itemnumber | 26779 |
Host Biblionumber | 11178 |
Title | HARVARD BUSINESS REVIEW |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.