Choosing the right customer
SIMONS, ROBERT
Choosing the right customer The first step in a winning strategy - 2014 - 41-48
All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain.
MARKETING
658.8
Choosing the right customer The first step in a winning strategy - 2014 - 41-48
All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain.
MARKETING
658.8