Innovative marketing strategies for the refined edible oil industry (Record no. 12407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00925npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUBASINI, M |
| 245 ## - TITLE STATEMENT | |
| Title | Innovative marketing strategies for the refined edible oil industry |
| Remainder of title | A multidimentional approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46-56 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | VIGNESH, M RAJIV |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15267 |
| Note | M |
| Host Itemnumber | 32645 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.