Innovative marketing strategies for the refined edible oil industry
SUBASINI, M
Innovative marketing strategies for the refined edible oil industry A multidimentional approach - 2014 - 46-56
Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market.
MARKETING
658.8
Innovative marketing strategies for the refined edible oil industry A multidimentional approach - 2014 - 46-56
Indian markets from low involvement ot high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences and intense competition from the brandsof multinational corporations have made marketing strategies a prerequisite for marketing success. The aim of the study was to formulate marketing strategies for the refined edible oil market.
MARKETING
658.8