Youth consumerism and consumption of status products (Record no. 11498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.401 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | THOMAS, SAJU EAPEN |
| 245 ## - TITLE STATEMENT | |
| Title | Youth consumerism and consumption of status products |
| Remainder of title | A study on the prevalence of social presure among students of professonal courses |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 44-64 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | High consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BUSINESS STRATEGY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WILSON, P R |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14574 |
| Note | M |
| Host Itemnumber | 33520 |
| Host Biblionumber | 11220 |
| Title | ICFAI: JOURNAL OF BUSINESS STRATEGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.