Youth consumerism and consumption of status products
THOMAS, SAJU EAPEN
Youth consumerism and consumption of status products A study on the prevalence of social presure among students of professonal courses - 2012 - 44-64
High consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items.
BUSINESS STRATEGY
658.401
Youth consumerism and consumption of status products A study on the prevalence of social presure among students of professonal courses - 2012 - 44-64
High consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items.
BUSINESS STRATEGY
658.401