Purchase decision of life insurance policyholders (Record no. 11260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00982npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 368 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAJESWARI, K |
| 245 ## - TITLE STATEMENT | |
| Title | Purchase decision of life insurance policyholders |
| Remainder of title | An outlook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4-14 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The life insurance industry in India has grown tremendously with increasing growth rate of industrialisation, infrastructure and saving rate and capital formation. India is on the threhold of rapid economic and social changes. The objective of thepaper to analyze the socio- economic profile of the policyholders in the study, to explore the order of preferences on various investment forms, to analyse the attitude of the insured towards the service rendered and determine the level of satisfaction obtaind by an insured. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | LIFE INSURANCE POLICY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KARTHEESWARI, S |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14354 |
| Note | M |
| Host Itemnumber | 32626 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.