New strategic brand management (Record no. 10829)
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000 -LEADER | |
---|---|
fixed length control field | 00518nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2012 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749465155 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KAP-Q2 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KAPFERER, Jean-Noel |
245 ## - TITLE STATEMENT | |
Title | New strategic brand management |
Remainder of title | Advanced insights and strategic thinking |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 5 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | KOGAN PAGE |
Place of publication, distribution, etc. | LONDON |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 492 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Date checked out |
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Dewey Decimal Classification | Ed 5 | Text Book | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17762 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17763 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 4 | 658.827 KAP-Q2 | 17764 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | 03/05/2019 | ||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17765 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17766 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17767 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17768 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17769 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | ||||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 2 | 658.827 KAP-Q2 | 17770 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books | 03/05/2019 | ||||
Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 08/02/2013 | SURENDRA BOOK SERVICE | 595.00 | 2012-13 | BOOKS | 183 | 658.827 KAP-Q2 | 17771 | 26/06/2024 | 6970.00 | 17/12/2012 | MANAGEMENT | Books |