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New strategic brand management

KAPFERER, Jean-Noel

New strategic brand management Advanced insights and strategic thinking - Ed 5 - LONDON KOGAN PAGE 2012 - 492 PAPER BINDING

ISBN: 0749465155

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-Q2

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