When is ours better than mine?
LAMBERTON, CAIT POYNOR
When is ours better than mine? A framework for understanding and altering participation in commercial sharing system - 2012 - 109-125
Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US
MARKETING COMMUNICATION
658.8
When is ours better than mine? A framework for understanding and altering participation in commercial sharing system - 2012 - 109-125
Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US
MARKETING COMMUNICATION
658.8