| 000 | 00478nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2011 xx 000 0 und d | ||
| 020 | _a8126529032 | ||
| 082 |
_a658.827 _bSTE-Q1 |
||
| 100 | _aSTEIDL, Peter | ||
| 245 |
_aWalking the giant _bRevitalising the mature brand |
||
| 260 |
_bWILEY INDIA PVT. LTD. _aNEW DELHI _c2011 |
||
| 300 |
_a222 _bHARD BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9988 _d9988 |
||