| 000 | 00527nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2010 xx 000 0 und d | ||
| 020 | _a0070144966 | ||
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_a659.1 _bBEL-Q0 |
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| 100 |
_aBELCH, George E _91175 |
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| 245 |
_aAdvertising and promotion _bAn integrated markeitng communication perspective |
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| 250 | _aEd 7 | ||
| 260 |
_bTATA MCGRAW-HILL _aDELHI _c2010 |
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| 300 |
_axxiv, 1075 _bPAPER BINDING |
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| 650 | _aADVERTISING | ||
| 650 | _aADVERTISING | ||
| 700 |
_aBELCH, Michael A _e _91176 |
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_2ddc _cBK _05 |
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| 999 |
_c9699 _d9699 |
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