000 00431nam a2200169Ia 4500
008 140613s2007 xx 000 0 und d
020 _a8131503887
082 _a659.1
_bSHI-P7
100 _aSHIMP, Terence A
245 _aAdvertising and promotion
_bAn IMC approach
260 _bTHOMSONS
_aSINGAPORE
_c2007
300 _a650
_bPAPER BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _a
_e
942 _2ddc
_cBK
999 _c9481
_d9481