000 | 00454nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2008 xx 000 0 und d | ||
020 | _a0195693078 | ||
082 |
_a658.8 _bSCA-P8 |
||
100 | _aSCARIA, Arul George | ||
245 |
_aAmbush marketing _bGame within a game |
||
260 |
_bOXFORD UNIVERSITY PRESS _aNEW YORK _c2008 |
||
300 |
_axvii, 217 _bHARD BINDING |
||
650 | _aMARKETING | ||
650 | _aMARKETING MANAGEMENT | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c9160 _d9160 |