000 00514nam a2200181Ia 4500
008 140613s2007 xx 000 0 und d
020 _a0071106685
082 _a658.8342
_bHAW-P4;P7
100 _aHAWKINS, Del I
245 _aConsumer behavior
_bBuilding marketing strategy
250 _aEd 10
260 _bMCGRAW-HILL
_aNEW YORK
_c2007
300 _axxiv, 790
_bPAPER BINDING
650 _aCONSUMER BEHAVIOR
650 _aMARKETING - CONSUMER BEHAVIOR
700 _aMOTHERSBAUGH, David L
_e
942 _2ddc
_cBK
999 _c8653
_d8653