000 00459nam a2200169Ia 4500
008 140613s2006 xx 000 0 und d
020 _a8131501582
082 _a659.1
_bOGU-P6
100 _aO'GUINN, Thomas C
245 _aAdvertising and integrated brand promotion
_b
260 _bTHOMSONS
_aSINGAPORE
_c2006
300 _axlviii, 781
_bPAPER BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _aALLEN, Chris T
_e
942 _2ddc
_cBK
_01
999 _c8534
_d8534