000 | 00476nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2004 xx 000 0 und d | ||
020 | _a813120765X | ||
082 |
_a658.8 _bCOP-P4 |
||
100 | _aCOPLEY, Paul | ||
245 |
_aMarketing communications management _bConcepts and theories, cases and practices |
||
260 |
_bELSEVIER _aUSA _c2004(2007) |
||
300 |
_axii, 440 _bPAPER BINDING |
||
650 | _aMARKETING | ||
650 | _aMARKETING MANAGEMENT | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c8528 _d8528 |