000 00476nam a2200169Ia 4500
008 140613s2004 xx 000 0 und d
020 _a813120765X
082 _a658.8
_bCOP-P4
100 _aCOPLEY, Paul
245 _aMarketing communications management
_bConcepts and theories, cases and practices
260 _bELSEVIER
_aUSA
_c2004(2007)
300 _axii, 440
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
999 _c8528
_d8528