000 | 00458nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2005 xx 000 0 und d | ||
020 | _a0670058564 | ||
082 |
_a658.827 _bWIP-P5 |
||
100 | _aWIPPERFORTH, Alex | ||
245 |
_aBrand hijack _bMarketing without marketing |
||
260 |
_bPENGUIN _aLONDON _c2005 |
||
300 |
_a280 _bHARD BINDING |
||
650 | _aBRANDS AND TRADEMARKS | ||
650 | _aMARKETING - BRANDS & TRADEMARKS | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c8007 _d8007 |