000 00458nam a2200169Ia 4500
008 140613s2005 xx 000 0 und d
020 _a0670058564
082 _a658.827
_bWIP-P5
100 _aWIPPERFORTH, Alex
245 _aBrand hijack
_bMarketing without marketing
260 _bPENGUIN
_aLONDON
_c2005
300 _a280
_bHARD BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _a
_e
942 _2ddc
_cBK
999 _c8007
_d8007