| 000 | 00514nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2004 xx 000 0 und d | ||
| 020 | _a0743249380 | ||
| 082 |
_a658.827 _bAAK-P4 |
||
| 100 | _aAAKER, David A | ||
| 245 |
_aBrand portfolio strategy _bCreating relevance, differentiation, energy, leverage, clarity |
||
| 260 |
_bFREE PRESS _aNEW YORK _c2004 |
||
| 300 |
_axviii, 348 _bHARD BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7634 _d7634 |
||