000 00491nam a2200169Ia 4500
008 140613s2004 xx 000 0 und d
020 _a047148590X
082 _a658.812
_bPEP-P4
100 _aPEPPERS, Don
245 _aManaging customer relationships
_bA strategic framework
260 _bJOHN WILEY
_aNEW YORK
_c2004
300 _axi, 516
_bHARD BINDING
650 _aCONSUMER SATISFACTION
650 _aMARKETING - CONSUMER SATISFACTION
700 _aROGERS, Martha
_e
942 _2ddc
_cBK
999 _c7620
_d7620