000 | 00491nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2004 xx 000 0 und d | ||
020 | _a047148590X | ||
082 |
_a658.812 _bPEP-P4 |
||
100 | _aPEPPERS, Don | ||
245 |
_aManaging customer relationships _bA strategic framework |
||
260 |
_bJOHN WILEY _aNEW YORK _c2004 |
||
300 |
_axi, 516 _bHARD BINDING |
||
650 | _aCONSUMER SATISFACTION | ||
650 | _aMARKETING - CONSUMER SATISFACTION | ||
700 |
_aROGERS, Martha _e |
||
942 |
_2ddc _cBK |
||
999 |
_c7620 _d7620 |