| 000 | 00509nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2004 xx 000 0 und d | ||
| 020 | _a8175542918 | ||
| 082 |
_a658.827 _bKAP-N2;P4 |
||
| 100 | _aKAPFERER, Jean-Noel | ||
| 245 |
_aNew strategic brand management _bCreating and sustaining brand equity long term |
||
| 260 |
_bKOGAN PAGE _aLONDON _c2004 |
||
| 300 |
_axiv, 497 _bPAPER BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7543 _d7543 |
||