000 00484nam a2200169Ia 4500
008 140613s2003 xx 000 0 und d
020 _a812970014X
082 _a658.8342
_bKUM-P3
100 _aKUMAR, S Ramesh
245 _aConceptual issues in consumer behavior
_bThe Indian context
260 _bPEARSON EDUCATION
_aDELHI
_c2003
300 _axviii, 323
_bHARD BINDING
650 _aCONSUMER BEHAVIOR
650 _aMARKETING - CONSUMER BEHAVIOR
700 _a
_e
942 _2ddc
_cBK
999 _c7058
_d7058