000 00449nam a2200169Ia 4500
008 140613s2002 xx 000 0 und d
020 _a9812403728
082 _a659.1
_bSEM-P2
100 _aSEMENIK, Richard J
245 _aPromotion and integrated marketing communications
_b
260 _bTHOMSONS
_aSINGAPORE
_c2002
300 _axxxix, 582
_bPAPER BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _a
_e
942 _2ddc
_cBK
999 _c6731
_d6731