| 000 | 00497nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2001 xx 000 0 und d | ||
| 020 | _a0749435933 | ||
| 082 |
_a658.827 _bKAP-P1 |
||
| 100 | _aKAPFERER, Jean-Noel | ||
| 245 |
_aReinventing the brand _bCan top brands survive the new market realities |
||
| 260 |
_bKOGAN PAGE _aLONDON _c2001 |
||
| 300 |
_avi, 234 _bPAPER BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6709 _d6709 |
||