000 00479nam a2200169Ia 4500
008 140613s2002 xx 000 0 und d
020 _a8120321561
082 _a659.1
_bCLO-P2
100 _aCLOW, Kenneth E
245 _aIntegrated advertising promotion and marketing communication
_b
260 _bPRENTICE-HALL OF INDIA
_aDELHI
_c2002
300 _axxvi, 638
_bPAPER BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _aBAACK, Donald
_e
942 _2ddc
_cBK
999 _c6702
_d6702