000 00474nam a2200181Ia 4500
008 140613s2002 xx 000 0 und d
020 _a0324125690
082 _a658.8
_bZIK-N4;P2
100 _aZIKMUND, William G
245 _aPower of effective marketing
_b
250 _aEd 3
260 _bTHOMSONS
_aSINGAPORE
_c2002
300 _axxix, 553
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aD'AMICO, Michael
_e
942 _2ddc
_cBK
999 _c6658
_d6658