000 00505nam a2200181Ia 4500
008 140613s2002 xx 000 0 und d
020 _a9812406034
082 _a658.8
_bHOF-P2
100 _aHOFFMAN, K Douglas
245 _aEssentials of services marketing
_bConcepts, strategies and cases
250 _aEd 2
260 _bTHOMSONS
_aSINGAPORE
_c2002
300 _axxi, 569
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aBATESON, John E G
_e
942 _2ddc
_cBK
999 _c6656
_d6656