000 | 00480nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2002 xx 000 0 und d | ||
020 | _a0071123822 | ||
082 |
_a658.827 _bDUN-P2 |
||
100 | _aDUNCAN, Tom | ||
245 |
_aIMC : Using advertising and promotion to build brands _b |
||
260 |
_bMCGRAW-HILL _aNEW YORK _c2002 |
||
300 |
_axxxii, 783 _bPAPER BINDING |
||
650 | _aBRANDS AND TRADEMARKS | ||
650 | _aMARKETING - BRANDS & TRADEMARKS | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c6457 _d6457 |