| 000 | 00503nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2001 xx 000 0 und d | ||
| 020 | _a0658009451 | ||
| 082 |
_a658.827 _bGEO-P1 |
||
| 100 | _aGREGORY, James R | ||
| 245 |
_aBranding across borders _bA guide to global brand marketing |
||
| 260 |
_bMCGRAW-HILL _aNEW YORK _c2001 |
||
| 300 |
_axxiv, 232 _bHARD BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_aWIECHMANN, Jack G _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6363 _d6363 |
||