| 000 | 00471nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s1998 xx 000 0 und d | ||
| 020 | _a1861970544 | ||
| 082 |
_a658.8 _bSHA-N8 |
||
| 100 | _aSHAW, Robert | ||
| 245 |
_aImproving marketing effectiveness _bThe methods and tools that work best |
||
| 260 |
_bECONOMIST BOOKS _aLONDON _c1998 |
||
| 300 |
_avii, 244 _bHARD BINDING |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6361 _d6361 |
||