000 00500nam a2200169Ia 4500
008 140613s2001 xx 000 0 und d
020 _a8178084392
082 _a658.827
_bDRA-P1
100 _aDRAWBAUGH, Kevin
245 _aBrands in the balance
_bMeeting the challenges to commercial identity
260 _bPEARSON EDUCATION
_aDELHI
_c2001
300 _aviii, 278
_bPAPER BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _a
_e
942 _2ddc
_cBK
999 _c6146
_d6146