| 000 | 00516nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2001 xx 000 0 und d | ||
| 020 | _a0750646144 | ||
| 082 |
_a658.827 _bDEC-P1 |
||
| 100 | _aDE CHERNATONY, Leslie | ||
| 245 |
_aFrom brand vision to brand evaluation _bStrategically building and sustaining brands |
||
| 260 |
_bBUTTERWORTHS _aLONDON _c2001 |
||
| 300 |
_aviii, 293 _bPAPER BINDING |
||
| 650 | _aBRANDS AND TRADEMARKS | ||
| 650 | _aMARKETING - BRANDS & TRADEMARKS | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6049 _d6049 |
||