000 00495nam a2200181Ia 4500
008 140613s2001 xx 000 0 und d
020 _a0844229520
082 _a658.827
_bSCH-P1
100 _aSCHULTZ, Don E
245 _aStrategic brand communication campaigns
_b
250 _aEd 5
260 _bNTC
_aILLINOIS
_c2001
300 _axxii, 378
_bPAPER BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _aBARNES, Beth E
_e
942 _2ddc
_cBK
999 _c6048
_d6048