000 00448nam a2200181Ia 4500
008 140613s2000 xx 000 0 und d
020 _a0071169415
082 _a658.8
_bCRA-N7;P0
100 _aCRAVENS, David W
245 _aStrategic marketing
_b
250 _aEd 6
260 _bMCGRAW-HILL
_aNEW YORK
_c2000
300 _axvi, 752
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
999 _c5447
_d5447