000 | 00487nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 140613s2000 xx 000 0 und d | ||
020 | _a003021114X | ||
082 |
_a659.1 _bPAR-P0 |
||
100 | _aPARENTE, Donald | ||
245 |
_aAdvertising campaign strategy _bA guide to marketing communication plans |
||
250 | _aEd 2 | ||
260 |
_bDRYDEN PRESS _aNEW YORK _c2000 |
||
300 |
_axxi, 371 _bHARD BINDING |
||
650 | _aADVERTISING | ||
650 | _aADVERTISING | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c5333 _d5333 |