000 00498nam a2200181Ia 4500
008 140613s2000 xx 000 0 und d
020 _a0030211131
082 _a659.1
_bSHI-P0
100 _aSHIMP, Terence A
245 _aAdvertising promotion
_bSupplement aspects of integrated marketing communications
250 _aEd 5
260 _bDRYDEN PRESS
_aNEW YORK
_c2000
300 _axxix, 674
_bHARD BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _a
_e
942 _2ddc
_cBK
999 _c5331
_d5331