000 | 00498nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 140613s2000 xx 000 0 und d | ||
020 | _a0030211131 | ||
082 |
_a659.1 _bSHI-P0 |
||
100 | _aSHIMP, Terence A | ||
245 |
_aAdvertising promotion _bSupplement aspects of integrated marketing communications |
||
250 | _aEd 5 | ||
260 |
_bDRYDEN PRESS _aNEW YORK _c2000 |
||
300 |
_axxix, 674 _bHARD BINDING |
||
650 | _aADVERTISING | ||
650 | _aADVERTISING | ||
700 |
_a _e |
||
942 |
_2ddc _cBK |
||
999 |
_c5331 _d5331 |