000			00523nam a2200169Ia 4500
008			140613s1998 xx 000 0 und d
020			_a0887309372
082			_a658.827 _bRIE-N8
100			_aRIES, Al
245			_a22 immutable laws of branding _bHow to build a product or service into a world-class brand
260			_bHARPER-COLLINS _aNEW YORK _c1998
300			_aviii, 181 _bHARD BINDING
650			_aBRANDS AND TRADEMARKS
650			_aMARKETING - BRANDS & TRADEMARKS
700			_aRIES, Laura _e
942			_2ddc _cBK
999			_c5066 _d5066