000 00506nam a2200181Ia 4500
008 140613s1998 xx 000 0 und d
020 _a0071154299
082 _a658.8
_bBOY-N5;N8
100 _aBOYD, Harper W
245 _aMarketing management
_bStrategic approach with a global orientation
250 _aEd 3
260 _bMCGRAW-HILL
_aNEW YORK
_c1998
300 _axi,547
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aWALKER, Orville C
_e
942 _2ddc
_cBK
999 _c4847
_d4847