| 000 | 00524nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s1998 xx 000 0 und d | ||
| 020 | _a0812929500 | ||
| 082 |
_a658.8 _bMCM-N8 |
||
| 100 | _aMCMATH, Robert M | ||
| 245 |
_aWhat were they thinking _bMarketing lessons I've learned from over 80,000 new product inonovations and idiocies |
||
| 260 |
_bRANDOM HOUSE _aNEW YORK _c1998 |
||
| 300 |
_axvi,240 _bHARD BINDING |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_aFORBES, Thom _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4809 _d4809 |
||