000 00465nam a2200181Ia 4500
008 140613s1998 xx 000 0 und d
020 _a0749426993
082 _a658.8
_bSMI-N8
100 _aSMITH, P R
245 _aMarketing communications
_bAn integrated approach
250 _aEd 2
260 _bKOGAN PAGE
_aLONDON
_c1998
300 _axvi,602
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
_01
999 _c4760
_d4760