000 00464nam a2200169Ia 4500
008 140613s1995 xx 000 0 und d
020 _a0333931521
082 _a658.8
_bSTO-N5
100 _aSTONE, Merlin
245 _aDirect hit
_bWinning direct marketing campaigns
260 _bMACMILLAN PUBLICATION
_aNEW YORK
_c1995
300 _a316
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aDAVIES, Derek
_e
942 _2ddc
_cBK
999 _c4722
_d4722