000 00440nam a2200181Ia 4500
008 140613s1997 xx 000 0 und d
020 _a0071144684
082 _a658.8
_bCRA-N7
100 _aCRAVENS, David W
245 _aStrategic marketing
_b
250 _aEd 5
260 _bIRWIN
_aILLINOIS
_c1997
300 _axviii, 670
_bHARD BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
999 _c4173
_d4173