000 00466nam a2200169Ia 4500
008 140613s1996 xx 000 0 und d
020 _a0071147799
082 _a659.1
_bTRO-N6
100 _aTROUT, Jack
245 _aNew positioning
_bThe latest on the world's # 1business strategy
260 _bMCGRAW-HILL
_aNEW YORK
_c1996
300 _axi, 173
_bPAPER BINDING
650 _aADVERTISING
650 _aADVERTISING
700 _aRIVKIN, Steve
_e
942 _2ddc
_cBK
999 _c3864
_d3864