000 00518nam a2200181Ia 4500
008 140613s1998 xx 000 0 und d
020 _a0071144188
082 _a658.83
_bKIN-M7;N6
100 _aKINNEAR, Thomas C
245 _aMarketing research
_bApplied approach
250 _aEd 5
260 _bMCGRAW-HILL
_aNEW YORK
_c19987(1996)
300 _axxii, 888
_bPAPER BINDING
650 _aMARKET RESEARCH AND ANALYSIS
650 _aMARKETING - RESEARCH & ANALYSIS
700 _aTAYLOR, James R
_e
942 _2ddc
_cBK
999 _c3859
_d3859