000 00612nam a2200181Ia 4500
008 140613s1995 xx 000 0 und d
020 _a007113297X
082 _a658.84
_bBOD-N5
100 _aBODIAN, Nat G
245 _aDirect marketing rules of thumb
_b1000 practical and profitable ideas to help you improve response, save money, and increase efficienc
260 _bMCGRAW-HILL
_aNEW YORK
_c1995
300 _axl,404
_bPAPER BINDING
490 _aMarketing and advertising series
650 _aCHANNELS OF DISTRIBUTION
650 _aMARKETING - CHANNELS OF DISTRIBUTION
700 _a
_e
942 _2ddc
_cBK
999 _c3559
_d3559