| 000 | 00510nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s1995 xx 000 0 und d | ||
| 020 | _a0333637232 | ||
| 082 |
_a658.8 _bMCD-N5 |
||
| 100 | _aMCDONALD, Malcolm H | ||
| 245 |
_aMarket segmentation _bA step-by-step approach to creating profitable market segments |
||
| 260 |
_bMACMILLAN PUBLICATION _aNEW YORK _c1995 |
||
| 300 |
_axvii,272 _bPAPER BINDING |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_aDUNBAR, Ian _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3306 _d3306 |
||