000 00427nam a22001577a 4500
003 OSt
020 _a978-93-325-4220-4
082 _a658.827
_bKEL-Q5
100 _aKeller, Kevin Lane
_91199
245 _aStrategic brand management
_b: Building, measuring and managing brand equity
250 _aEd 4
260 _aDelhi
_bPearson
_c2015
300 _a586
_bPaper Binding
700 _aParameswaran, Ambi M.G.
942 _2ddc
_cBK
999 _c13076
_d13076