000			00300nam a2200133 4500
003			OSt
022			_a0022-2429
082			_a658.8
245			_aJournal of Marketing-2014-16
260			_aChicago _bAmerican Marketing Association
310			_aBi- Monthly
650			_aMarketing
942			_2ddc _cPR
999			_c12679 _d12679